n-CD Solutions

The n-CD concept is the next step towards 1 : 1 marketing. It connects existing, offline digital media directly with specific websites on the internet. By pairing a "Secure Web Link" together with an unique identification number (PID™), only "original CDs" are granted access to specific websites and to specific premium content designed for your disc customers. This unique concept makes your optical media more interesting by creating additional value for your customers.

Your Benefits

For the first time ever the n-CD concept makes it possible to add value to conventional optical media. Only this technology developed by Sony DADC guarantees the user the advantage of accessing specific content which is directly linked to a specific original CD or DVD. Postscribed-ID (PID) allows identification of a specific disc by checking the disc's unique identification number. Organizations using the new n-CD can now implement new marketing tools:

• Link a CD directly to a specific webpage and to specific premium content - secure and unique!
• Collection of bonus points (e.g. per CD)
• Lottery games (e.g. 10 out of 100 CDs win a prize "online" or get privileged web access)
• Automatic online registration (e.g. for software publishers)
• Collect valuable customer data for 1 : 1 marketing activities

Product Features

The overall n-CD offering from Sony DADC includes

• CD production / replication
• Unique identification number (PID)
• Secure weblink (CD - Internet)
• Online authentication process
• Online marketing promotion concept (bonus points, voucher concept, lottery games)
• User statistics & CRM data
• Customer specific portal site (optional)
• Online shop (optional)